Lytham St.Annes Coat of Arms
Lytham St.Annes, Lancashire, England


Blackpool Herald, June 1916



Nought under heaven so strongly doth allure,

The sense of man and all his minde possese,

As beautie's lovely baite.

The management of St. Annes Pier are showing their belief in Spenser's lines by making their over-sea structure beautiful. The scheme of decoration, which, is being undertaken by Messrs. Marsh, Jones and Cribb, Ltd., the well-known artistic decorators, of Leeds, is revealing lines of grace arid forms of beauty which were unsuspected, and in its new summer dress the handsome Moorish Pavilion is for the first time displaying its architectural Charms. The painter's brush of mingled shade and light raises

St.Annes Pier c1918


to our sight ; a fairy-like vision of which nought but an artistic mind could have dreamed. The exterior woodwork of the Pavilion and Floral Hall is picked out in light cream and white, with the cupolas in gold, an effect that is in consummate taste and pleasing. The zinc roof of the Pavilion, instead of its drab obscurity, is harmonizing with its surroundings, in pure white.

The scheme for the Pier promenade is pale green in place of the former, dark green and red. The central lamp standards will be clothed in cream and white. The Pavilion proscenium has been re-decorated in gold, with wall panels in pale green and the floreated designs in bronze, giving a renewed brilliance to the handsome ceiling of gold and complementary tints.

Other improvements have been carried out in the Pavilion. Instead of the old-time cards announcing the items- on the programme, electrical indicators have been attached to both sides of the proscenium, and the forms at the back of the hall have been replaced with plush tip-up seats. The Pavilion has now chair-seating accommodation for 74, so, that the total .capacity is for about 800 persons.

The stage of the Floral Hall has been re-decorated, with the girders in shell-white and light brown. The lighting has also been rearranged, the globes being provided with pale rose silk shades.

St.Annes Pier Entrance c1916

The half-timbered offices at the entrance will be black and white; in character with the old-English style of architecture. Nor is this all the renovation that has taken place. During the winter months all the iron-work has been scaled and painted with a preserving liquid composed of bitumen and tar, and the structure is in first class condition throughout.

And as for the catering there is a SPIRIT OF ENTERPRISE ABROAD. The wide-awake directors and manager have some excellent ideas for the future and everything that liberal catering can do will be done to make the Pier the home of high-class entertainment. For the present season some of the best concert companies have been engaged. There can be no monopoly in prosperity, and the success of one public undertaking is sure to enhance the success of all others. It is volume of business that tells.